Today’s social media is something that couldn’t have been imagined 10 years back. The speed at which social media and it’s trends are growing is just phenomenal (except some, I mean come on). These social media trends are very helpful to marketers as they can help catch the right traction for new audiences. But, in the last 2 years social media has evolved very much with the help of new technologies and new forms of content being incorporated into it. Let’s look into it some more:
With the constant use of technology, our attention has decreased very much. And, social media plays a very big role in it. Short form content such as a 15 seconds video is easy to create and consume, and as the time is less it’s more information packed. So, not only brands but also influencers are switching to making short videos.
One of the best advantages Infographics hold is their visual elements. As it’s easy to pack valuable information in them it becomes easy to pass on more information without getting lost. More and more brands are incorporating this type of content to deliver precise and understandable messages, and show how their products or services benefit you.
Augmented Reality in Social Media:
The adoption of AR in our daily lives has increased and not only in social media. The usage of filters has increased from Snapchat, Facebook, Instagram and many more. Brands are now taking advantage of this opportunity as they have started creating their own filters for customers and by doing so keeping the audience engaged and interested resulting in future consumers.
Social commerce is taking over:
Currently social commerce is a market of $89.4 billion and in the coming seven years it’s projected to grow to $604.5 billion. So, incorporating social commerce in your marketing and branding strategies will help you not only grow your business and also make a great digital presence.
All of this sounds easy-peasy, but managing the products and services of your startup whilst doing all of this can be hectic. That’s why we are here to guide you with our MAP (Marketing Acceleration Program). From designing your visual identity, social media and content strategies to developing an operating model, our roadmap will help you grow strategically in the right direction. Learn more about MAP here.