Packaging is an essential part of reflecting on what your brand truly represents. Your products, branding, sales, and marketing also play an important role, but so does packaging. Because the first thing a customer is going to look at is not your product but the packaging of the product. Let’s look at some of the key aspects of packaging to help you achieve this significance your packaging:
Clarity over intricacy
The product’s packaging should be as clear as possible and should highlight the message you want to convey easily. The viewer should remember at least one thing about the packaging at its first glance. At its first glance the packaging should answer all the questions a buyer might have, How can this product help me? How cost-friendly is it? What is the product for? Which brand is it? An average customer spends 4-5 seconds to view a product, that’s your window to make that impact.
Make it vivid
Colour is one of the most important elements of designing a great package. The colour can easily pop, yet still provide a unified appearance. Behind designing and picking the colour scheme for your packaging keep in mind your brand and target audience. For example, if your product is catering to the corporate industry, then designing it with funky colours wouldn’t be the way to go.
The best part! A well-designed package will attract the customer to your product, but the unboxing experience of your product packaging will leave an impeccable impression. If the buyer seldom thinks about whether he/she is worth the price or not, the level of packaging will reinforce the brand quality.
Your next step to growth
But how will you focus on this, when there are many things, such as marketing, social media, designing content strategies, and more. Not to agonize, our Marketing Acceleration Program (MAP) will help to drive strategic growth for your company, helping you with branding and packaging, developing an operating model and also designing and building your communication and growth strategies. Learn more about our Marketing Acceleration Program (MAP) here.