Verification, huh! Probably the most desired recognition in today’s time. From the people who don’t even know how to use the phones correctly to the tech savvy, Instagram has almost every single type of people giving it a diverse user base. Be it a musician, an actor, a content creator, and so many more, everyone …
Packaging is an essential part of representing your brand’s identity. Because the first thing a customer will feel and look at, is your packaging. So, to have the right packaging and the ‘X’ factor of how the product will look, will help you penetrate the untapped market. However, as easy as it may seem, the …
Today’s social media is something that couldn’t have been imagined 10 years back. The speed at which social media and it’s trends are growing is just phenomenal (except some, I mean come on). These social media trends are very helpful to marketers as they can help catch the right traction for new audiences. But, in …
Trends you need to know about social media in 2021 Read More »
The blog is described as the means for expression, thoughts, opinions, and sense of the writer. In our case the company aka organization aka startup. Basically, communication! Once you as a startup step into the market, initially all that matters is the vision, opinions, and thoughts of the startups as a coin of trust and …
Don’t hold back when it comes to reaching out to your target audience. You already know the drill to reach out for greater impact and engagement, the key values to grow your startups exponentially. Marketing remains as the innovative approach to reach out to the audience but who knew these changed times, reach would be …
The lack of effective Internal Communications in the organizations is more of a worrying issue as in blocking the growth and that should be a point of attention. No doubt the organizations have already been switching their conversations to informal communication channels and leveraging the easier approach to communication, connecting with people mostly everywhere over …
Unleashing the hacks to boost internal communication in the startup Read More »
Let’s talk about the sentence every sales person would hate to say, ‘these are dead leads now’. Lead generation is a process which takes a lot of effort to locate, engage and nourish leads and to patiently wait until the lead is closed. But, sometimes there’s also a question, is the lead really a dead …
The prime goal of a landing page is to drive higher conversion rate compared to normal web pages to achieve business goals. A landing page can be your home page or any other, it’s usually kept as a standalone page inaccessible from a normal website, and they are created for campaigns, better sale of products/services, …
5 tips to create better landing pages for startups Read More »
A Pitch Deck is the representation of your entire startup; an absolute summation of your product, business game plan, growth strategy and your ultimate vision. This Pitch Deck, when laid out in front of the right investors, can change the face of your business altogether. But, Investors spend only 3 minutes and 44 seconds on …
5 key aspects to creating a pitch deck for your Startup Read More »
We’re all aware that 95% of the startups fail, but the question is, would yours make the cut? If you’re here, chances are, the seed of doubt has already been planted in your mind. As heartbreaking it can be to realise that your startup isn’t sailing high, it can be even more devastating to drown. …
If you’re just a dream team away from launching your startup, then you might want to know this, it’s going to take a while. After thinking your startup idea through, planning it to the last detail, you don’t want it to fail because you couldn’t get the best team on board. As much as you’re …
Things nobody told you about hiring your dream team Read More »
A logo for a brand or even a startup is a must-have to stand out in today’s noisy market. It is an emblem of your motive and the kind of business you’re running. A great logo tells a story without words. So, a graphic which is representing your company shouldn’t be compromised in any way. …
5 logo designing mistakes to avoid for startups in 2021 Read More »
Who doesn’t want to climb the google search engine results ladder, right? Search engine optimization not only helps in getting new customers, but also helps in building your brand reputation. If a customer or a future customer sees your website/services firstly in the search engine results, then it’s highly likely that they will buy from …
Today in the 21st century, social media is a game everyone is trying to excel at. Many among us can’t imagine a life without social media. And, not only normal people but brands and companies also turn to social media to create their unique presence in this digital world. It’s said that for social media …
Oh, so you started a startup! You’ve started on getting the word out to more people. Every product of yours is planned with perfection, you’re initially doing good while launching and execution. But, what about the long-term? Digital transformation is a must-have in the 21st century to exceed. And, if you have already started then, …
A brand is always known for its services or products. As a startup, the company is all about reflecting its purpose, values, and mission to reach, build, and sustain in the market as well as appeal to its target audience. But what happens in that indulgence is extensive growth with success. This is where a …
3 Awakening points what Brand Architecture does for your startup Read More »
Branding, Branding, Branding! Kidding, But it is more likely a tattle talk that branding is pitched as a luxurious service that just highlights your brand. Well, the service is more about building the foundation that withstands the blows of the market along with the startup standing out with an identity that stays in the multiple …
Marketing is the key to communicate with the audiences as a startup. Noted! But when it comes to point of direction with a marketing strategy or the growth strategy, the startups tend to gobble up with the tacts without understanding the niche in the market. There is a reason why the marketing plans were specifically …
The content is said to be the king. The kingly piece that wins the minds and hearts of people. But it is important for the king to take charge in order to rule out in the kingdom, of course, the market. Content, being responsible for communicating with the audience must-have attributes of freshness as well …
The world is in the continuous drift towards getting something valuable in exchange for the value they accord. Be it the giver or the receiver as we talk about the seller and the buyer. The giver aims to gain either profit or brand value and the receiver aims the worthiness and trust. Escalating through the …
Rowing 5 key values of Performance Marketing for any startup. Read More »