Packaging is an essential part of reflecting on what your brand truly represents. Your products, branding, sales, and marketing also play an important role, but so does packaging. Because the first thing a customer is going to look at is not your product but the packaging of the product. Let’s look at some of the …
Verification, huh! Probably the most desired recognition in today’s time. From the people who don’t even know how to use the phones correctly to the tech savvy, Instagram has almost every single type of people giving it a diverse user base. Be it a musician, an actor, a content creator, and so many more, everyone …
Packaging is an essential part of representing your brand’s identity. Because the first thing a customer will feel and look at, is your packaging. So, to have the right packaging and the ‘X’ factor of how the product will look, will help you penetrate the untapped market. However, as easy as it may seem, the …
Today’s social media is something that couldn’t have been imagined 10 years back. The speed at which social media and it’s trends are growing is just phenomenal (except some, I mean come on). These social media trends are very helpful to marketers as they can help catch the right traction for new audiences. But, in …
Trends you need to know about social media in 2021 Read More »
Let’s talk about the sentence every sales person would hate to say, ‘these are dead leads now’. Lead generation is a process which takes a lot of effort to locate, engage and nourish leads and to patiently wait until the lead is closed. But, sometimes there’s also a question, is the lead really a dead …
The prime goal of a landing page is to drive higher conversion rate compared to normal web pages to achieve business goals. A landing page can be your home page or any other, it’s usually kept as a standalone page inaccessible from a normal website, and they are created for campaigns, better sale of products/services, …
5 tips to create better landing pages for startups Read More »
A Pitch Deck is the representation of your entire startup; an absolute summation of your product, business game plan, growth strategy and your ultimate vision. This Pitch Deck, when laid out in front of the right investors, can change the face of your business altogether. But, Investors spend only 3 minutes and 44 seconds on …
5 key aspects to creating a pitch deck for your Startup Read More »
We’re all aware that 95% of the startups fail, but the question is, would yours make the cut? If you’re here, chances are, the seed of doubt has already been planted in your mind. As heartbreaking it can be to realise that your startup isn’t sailing high, it can be even more devastating to drown. …
If you’re just a dream team away from launching your startup, then you might want to know this, it’s going to take a while. After thinking your startup idea through, planning it to the last detail, you don’t want it to fail because you couldn’t get the best team on board. As much as you’re …
Things nobody told you about hiring your dream team Read More »
A logo for a brand or even a startup is a must-have to stand out in today’s noisy market. It is an emblem of your motive and the kind of business you’re running. A great logo tells a story without words. So, a graphic which is representing your company shouldn’t be compromised in any way. …
5 logo designing mistakes to avoid for startups in 2021 Read More »
Who doesn’t want to climb the google search engine results ladder, right? Search engine optimization not only helps in getting new customers, but also helps in building your brand reputation. If a customer or a future customer sees your website/services firstly in the search engine results, then it’s highly likely that they will buy from …
Today in the 21st century, social media is a game everyone is trying to excel at. Many among us can’t imagine a life without social media. And, not only normal people but brands and companies also turn to social media to create their unique presence in this digital world. It’s said that for social media …
Oh, so you started a startup! You’ve started on getting the word out to more people. Every product of yours is planned with perfection, you’re initially doing good while launching and execution. But, what about the long-term? Digital transformation is a must-have in the 21st century to exceed. And, if you have already started then, …
In the startup world during the initial days, amongst numerous aspects of business, investing in the right people, can somewhere get lost along the way. “Getting work done” is often the key agenda for most businesses when taking off, while pushing priorities like culture development and employee training for later on. It’s understandable why this …
5 reasons why you need employee training and development for your Startup Read More »
Having an effective training program for your employees can boost their all round development and be extremely beneficial for your startup too. Here’s how. After successfully implementing these programs regularly, you can notice a hike in productivity and can also save up on essential resources like time and money. These programs are great for attracting top …
4 ways to conduct effective employee training programs in your Startup Read More »
From 29K startups in 2014, the numbers are growing exponentially and will touch 55,000 startups by the end of 2020 in India alone. Even with such competitively extensive figures, your startup can make the mark and stand out. “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” Believed Philip Kotler, the …
Automated conversation system, commonly known as Chatbots have increasingly become a necessity for a business. But, you must have questions, like. Should you deploy one for your business? How helpful can they really be? If you’re a team leader who has the power to build and deploy one, you should definitely give them a try. …
5 reasons why you should use a Chatbot in your startup? Read More »
Achieving brand awareness is one of the most crucial marketing objectives of any startup. Social media can be of great help to jumpstart your journey. Customers tend to buy from the brands that they know of. Social media here plays an important role, by helping to get your brand faster in front of the people, …
Without automation, businesses were running fine. But, when automated they have the potential to go beyond their goals. Automation has become an essential part of any business, as it helps save important assets and resources such as time, human force, faster output and much more. So how are startups automating their businesses and increasing their …
Have you ever interchangeably used brand names like “Google” or “Xerox” instead of “search engine” or “photo copy”? Well, that’s good branding. What most startups don’t have on the agenda right from the start, is branding. It is believed to be a practical concept only for big companies, not budding startups. But with the ever …
5 reasons why branding is necessary for Startups Read More »