Achieving brand awareness is one of the most crucial marketing objectives of any startup. Social media can be of great help to jumpstart your journey. Customers tend to buy from the brands that they know of.
Social media here plays an important role, by helping to get your brand faster in front of the people, at the right time. It helps customers to connect with the products/services you provide. Here are some key aspects to help you out:
Don’t commence without planning
Before you engender your accounts on social media, have a well thought out process and define calculable goals. Build content strategies, what will be shared across your convivial channels. Which content will be shared on which platform. This way you’ll be able to test and optimize your strategies for better results.
Tell a story
Social media is a great way to communicate with your existing audience and future customers. With over 3.6 Billion social media users it can be a great way to share your company’s vision and tell a story. Social media storytelling enables your company to create an impact and enthral your audience about what you have to offer. Stories trigger emotions, which in the end results into them purchasing your product/services.
Specify your niche
Whilst creating a better social media presence, it is not recommended to get involved in every sector of your industry. Stick to your categorial audience and a relatable category of audiences to achieve new customers. For example, if you’re a sports apparel brand, there’s no need to divert your content to fashion apparels. Stick to your niche.
Conduct competitive analysis
Competitive analysis is vital for social media marketing. Before you initiate, it’s handy to acquire some insights into what works and what doesn’t with respect to your industry. Identifying your social competitors would be a great way to start. Gather the relevant insights, and how your strategy can be better reflected than theirs. Finally, to top it off, measure the social results and understand the gaps in your strategy for further optimization.
Connect with the customers
Social media is an easy way to connect with your customers and provide them with a better experience. Customers follow and engage with brands they like, so replying to them, when they share pictures with your products would make them feel they’re part of your ecosystem. This would also help build brand loyalty. So, engage with your social media audience as much as possible.
Well, there you have it. Here are some tips on how to achieve sustainability on social media. But still, a key question remains, how do you achieve all this strategically and have the best execution?
We are here to take care of that. From your company’s branding, communication and growth strategies, to Internal Business processes for marketing, all of this will be taken care of through our Marketing Acceleration Program. Don’t forget to check the details of the program here.