Oh, so you started a startup! You’ve started on getting the word out to more people. Every product of yours is planned with perfection, you’re initially doing good while launching and execution. But, what about the long-term? Digital transformation is a must-have in the 21st century to exceed. And, if you have already started then, this blog will definitely cover deeper aspects and if not, then let’s know more on how you can grow your startup by marketing digitally:
First of all, let’s address the elephant in the room here. Social media today is one of the most powerful tools to market. With more than 3.5+ billion users and increasing it’s a golden opportunity to find your niche audience and attract the right audience. Social media can help you increase your brand awareness via which you can create a unique presence. Social media campaigns are also a great way to increase your web traffic.
Sharing new blogs/articles to social media is a great way to get readers and eventually them resulting into developing interest in your products. Customer audience and engagement can also help build great brand loyalty as your followers will feel they are a part of your community. And, just starting out on social media is not enough, learn more about how you can sustain on social media for the long run here.
Search Engine Marketing (SEM):
Fundamentally keywords are the foundation of search engine marketing. As users enter keywords into search engines the ads and promotions are targeted on the basis of those keywords. In today’s time users first go to search engines for finding a product or service. With so much investment already in your startup, an affordable solution to market would help. SEM is not only affordable but using SEM you can directly connect with your target audience and potential customers. Using specific keyword targeted campaigns you can get exponential results.
You must’ve heard the phrase “Content is King”, but why? Over years the need of content marketing has developed to set yourself apart from your competitors. Content marketing helps build brand reputation by which you can gain trust of your audience. And, if the content is very niche, specific and targeted then it can help improve your search engine optimisation (SEO). As SEO plays an important role in improving your brand visibility, it would be helpful to have good content. Great content also helps in building great customer relationships, as people can feel they are part of something bigger, rather than you just selling your product/service.
In the mix of various marketing methods, email marketing plays a vital role. Email marketing is also one of the most cost effective ways that generate positive results and give an optimal ROI. To achieve this, you must have a sufficient email database to market to. In fact, 70% consumers prefer email communication as their source to receive updates for businesses they follow, this increases the chances of your product or service being sold. As you keep the email marketing targeted, and keep the emails very niche to the receivers it can help develop long-term brand/customer relationships.
So, with all of these ways if executed perfectly, your startup can grow very effectively and efficiently. Concerned, how to plan all of these ways with effective marketing strategies to get the best results?
Well, not to worry, our MAP (Marketing Acceleration Program) is here to help you achieve the best results strategically. From developing your brand in 15 days to developing your social and content marketing strategies, our MAP is here to guide your startup in the right direction. Learn more about it here.