A brand is always known for its services or products. As a startup, the company is all about reflecting its purpose, values, and mission to reach, build, and sustain in the market as well as appeal to its target audience. But what happens in that indulgence is extensive growth with success. This is where a startup takes that big leap of thriving with more products and services with a strategized format and tangible results. Truthfully, it is a big undertaking and what we lose is the importance, identity, and comfort of the core brand itself in broadening the horizons. This brings in the need for the brand and its products and services to be structured. A structure where all the parts of the brand are well-structured. And this is where Brand Architecture comes into play.
Sounds simple? But it isn’t. Building a brand architecture isn’t something that can be done overnight just like organizing your room back to normal. For a well-structured brand architecture, it is important to research, synthesize, and strategize all the parts and components of the brand and its impact on execution to put it into a pile that defines the brand flow with the services and the products. It can involve anything and everything from developing a whole new strategy to redirecting the websites.
“When companies grow, they enter into new industries and add new brands and new products to their portfolios. To maximize its growth and minimize its management challenges, a company has to add an optimal number of brands and products to its portfolio. Also, these new brands and products have to be related to the company and at the same time, have to be distinguished from each other. A company’s brand architecture lays the foundation of organizing brands in a company’s portfolio.” quotes Forbes.
Think of a startup as a brand with different services or products. These various products under the same startup umbrella without different identity happens to fade in terms of recognition. They simply don’t stand out for their value but exist for the name that might have a different story to tell or motif. The motif, the values that resemble a different name, a different image. With the line of extension in vision, products, or services, a startup must architect a new logical plan for the efforts and identity to be justified. Well, what does it look after for you, is covered below as the benefits of brand architecture.
A startup with clarity
A brand architecture helps the startup to reflect with clarity that matters the most. This clears off the different voices of the startup as a whole and emphasizes a connected voice with a consistent visual presentation of the brand as its identity.
A bold story to begin with
A startup however aims to grab the attention of the market prior to its objective mission. If you notice the first step to any campaign is brand awareness. But sometimes some of the aspects fade due to the wheel of extension. The brand architecture highlights the values and aspects of the story unified.
Cross-sell and Build revenue
With clarity and a structure, the solutions express themselves on how it compliments to cross-sell across business units.
In a nutshell, brand architecture is just a simple way to organize all the parts of a startup or subsidiaries of the startups keeping up with the buzz of its existence in the industry and market. We, well have structured our program that explains as well as maps the strategy and growth of the startups with a promising consistency to your startup. We strategize, plan, execute for you to thrive smoothly in the market. What next? 5 ways to market your startup.