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Benefits of Search Engine Optimization

Who doesn’t want to climb the google search engine results ladder, right? Search engine optimization not only helps in getting new customers, but also helps in building your brand reputation. If a customer or a future customer sees your website/services firstly in the search engine results, then it’s highly likely that they will buy from …

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Checklist for your social media plan

Today in the 21st century, social media is a game everyone is trying to excel at. Many among us can’t imagine a life without social media.  And, not only normal people but brands and companies also turn to social media to create their unique presence in this digital world. It’s said that for social media …

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4 ways to market your startup digitally

Oh, so you started a startup! You’ve started on getting the word out to more people. Every product of yours is planned with perfection, you’re initially doing good while launching and execution. But, what about the long-term? Digital transformation is a must-have in the 21st century to exceed. And, if you have already started then, …

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3 Awakening points what Brand Architecture does for your startup

A brand is always known for its services or products. As a startup, the company is all about reflecting its purpose, values, and mission to reach, build, and sustain in the market as well as appeal to its target audience. But what happens in that indulgence is extensive growth with success. This is where a …

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Case Study of the leading luxury car brand, Mercedes-Benz

Every top-notch brand once was a startup with innovative and experimental growth strategies with respective market niches in particular. The groundbreaking ideas turned out into successful startups with the gut feeling worth a risk with a calculated scope of profit. A lot of big companies kept on evolving with big ideas towards change and market. …

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3 Pillars of growth for startups

Branding, Branding, Branding! Kidding, But it is more likely a tattle talk that branding is pitched as a luxurious service that just highlights your brand. Well, the service is more about building the foundation that withstands the blows of the market along with the startup standing out with an identity that stays in the multiple …

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Untangled: Direct Marketing vs Brand Marketing

Marketing is the key to communicate with the audiences as a startup. Noted! But when it comes to point of direction with a marketing strategy or the growth strategy, the startups tend to gobble up with the tacts without understanding the niche in the market. There is a reason why the marketing plans were specifically …

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4 basic ways to market your content

The content is said to be the king. The kingly piece that wins the minds and hearts of people. But it is important for the king to take charge in order to rule out in the kingdom, of course, the market. Content, being responsible for communicating with the audience must-have attributes of freshness as well …

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Rowing 5 key values of Performance Marketing for any startup.

The world is in the continuous drift towards getting something valuable in exchange for the value they accord. Be it the giver or the receiver as we talk about the seller and the buyer. The giver aims to gain either profit or brand value and the receiver aims the worthiness and trust. Escalating through the …

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5 reasons why you need employee training and development for your Startup

In the startup world during the initial days, amongst numerous aspects of business, investing in the right people, can somewhere get lost along the way. “Getting work done” is often the key agenda for most businesses when taking off, while pushing priorities like culture development and employee training for later on. It’s understandable why this …

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