We’re all aware that 95% of the startups fail, but the question is, would yours make the cut? If you’re here, chances are, the seed of doubt has already been planted in your mind. As heartbreaking it can be to realise that your startup isn’t sailing high, it can be even more devastating to drown. …
If you’re just a dream team away from launching your startup, then you might want to know this, it’s going to take a while. After thinking your startup idea through, planning it to the last detail, you don’t want it to fail because you couldn’t get the best team on board. As much as you’re …
Things nobody told you about hiring your dream team Read More »
A logo for a brand or even a startup is a must-have to stand out in today’s noisy market. It is an emblem of your motive and the kind of business you’re running. A great logo tells a story without words. So, a graphic which is representing your company shouldn’t be compromised in any way. …
5 logo designing mistakes to avoid for startups in 2021 Read More »
Who doesn’t want to climb the google search engine results ladder, right? Search engine optimization not only helps in getting new customers, but also helps in building your brand reputation. If a customer or a future customer sees your website/services firstly in the search engine results, then it’s highly likely that they will buy from …
Today in the 21st century, social media is a game everyone is trying to excel at. Many among us can’t imagine a life without social media. And, not only normal people but brands and companies also turn to social media to create their unique presence in this digital world. It’s said that for social media …
Oh, so you started a startup! You’ve started on getting the word out to more people. Every product of yours is planned with perfection, you’re initially doing good while launching and execution. But, what about the long-term? Digital transformation is a must-have in the 21st century to exceed. And, if you have already started then, …
A brand is always known for its services or products. As a startup, the company is all about reflecting its purpose, values, and mission to reach, build, and sustain in the market as well as appeal to its target audience. But what happens in that indulgence is extensive growth with success. This is where a …
3 Awakening points what Brand Architecture does for your startup Read More »
Every top-notch brand once was a startup with innovative and experimental growth strategies with respective market niches in particular. The groundbreaking ideas turned out into successful startups with the gut feeling worth a risk with a calculated scope of profit. A lot of big companies kept on evolving with big ideas towards change and market. …
Case Study of the leading luxury car brand, Mercedes-Benz Read More »
Branding, Branding, Branding! Kidding, But it is more likely a tattle talk that branding is pitched as a luxurious service that just highlights your brand. Well, the service is more about building the foundation that withstands the blows of the market along with the startup standing out with an identity that stays in the multiple …
Marketing is the key to communicate with the audiences as a startup. Noted! But when it comes to point of direction with a marketing strategy or the growth strategy, the startups tend to gobble up with the tacts without understanding the niche in the market. There is a reason why the marketing plans were specifically …
The content is said to be the king. The kingly piece that wins the minds and hearts of people. But it is important for the king to take charge in order to rule out in the kingdom, of course, the market. Content, being responsible for communicating with the audience must-have attributes of freshness as well …
The world is in the continuous drift towards getting something valuable in exchange for the value they accord. Be it the giver or the receiver as we talk about the seller and the buyer. The giver aims to gain either profit or brand value and the receiver aims the worthiness and trust. Escalating through the …
Rowing 5 key values of Performance Marketing for any startup. Read More »
In the startup world during the initial days, amongst numerous aspects of business, investing in the right people, can somewhere get lost along the way. “Getting work done” is often the key agenda for most businesses when taking off, while pushing priorities like culture development and employee training for later on. It’s understandable why this …
5 reasons why you need employee training and development for your Startup Read More »
Having an effective training program for your employees can boost their all round development and be extremely beneficial for your startup too. Here’s how. After successfully implementing these programs regularly, you can notice a hike in productivity and can also save up on essential resources like time and money. These programs are great for attracting top …
4 ways to conduct effective employee training programs in your Startup Read More »
From 29K startups in 2014, the numbers are growing exponentially and will touch 55,000 startups by the end of 2020 in India alone. Even with such competitively extensive figures, your startup can make the mark and stand out. “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” Believed Philip Kotler, the …
How crucial it is to have a map in order to navigate and reach somewhere?! Consider you have a map but what if you end up taking a longer or say the longest route. Just a waste of resources. Well, not that it is advisable a short-cut in all the cases but the longer path …
8 Impacts of a social media strategy on startups. Read More »
Branding, a long-lived fad, often contemplated to be the catalyst to sell products is more likely the process to build the brand from scratch starting from the initiative to visualize the startup to presenting its crop as a whole. Branding shapes the startup as a whole that connects with people. When it comes to startups, …
Understand branding in 5 easy ways to transform your startup. Read More »
Automated conversation system, commonly known as Chatbots have increasingly become a necessity for a business. But, you must have questions, like. Should you deploy one for your business? How helpful can they really be? If you’re a team leader who has the power to build and deploy one, you should definitely give them a try. …
5 reasons why you should use a Chatbot in your startup? Read More »
Achieving brand awareness is one of the most crucial marketing objectives of any startup. Social media can be of great help to jumpstart your journey. Customers tend to buy from the brands that they know of. Social media here plays an important role, by helping to get your brand faster in front of the people, …
Without automation, businesses were running fine. But, when automated they have the potential to go beyond their goals. Automation has become an essential part of any business, as it helps save important assets and resources such as time, human force, faster output and much more. So how are startups automating their businesses and increasing their …